Overview

• The first Daybright location is scheduled to open this fall in Hiram in the Atlanta metropolitan area.
• The shop will feature specialty coffees, smoothies and cold-pressed juices alongside food, and it will not serve Chick-fil-A staples at launch.
• Chick-fil-A says new drinks introduced at Daybright could be considered for future inclusion on its core menu, with no initial crossover with existing beverages.
• Daybright will be run by Red Wagon Ventures, the company’s innovation arm founded in 2017 that also developed the Little Blue Menu concept in Maryland.
• The launch reflects a wider industry push into beverages as McDonald’s closes CosMc’s and applies its learnings to new drink menus and as Taco Bell expands Live Más Café, with data showing smaller beverage chains gaining traffic while Starbucks sees slight declines.