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Chick-fil-A Kicks Off Yearlong 'Newstalgia' Campaign With Frosted Sodas, Retro Cups and Golden Prizes

The company's biggest promotion to date targets renewed traffic as growth cooled in 2024.

Overview

  • Frosted Sodas and Floats are now permanent menu items nationwide as the 80th‑anniversary campaign launches.
  • Original Chicken Sandwich Meals are being served in limited-time retro packaging, and four $3.99 Classic Cups will roll out over the coming weeks.
  • Among the cups, 3,000 Golden Fan Cups will be randomly distributed, each awarding 52 free entrées, with winning cards and QR codes included; the sweepstakes runs through July 1.
  • Winners may be required to join the Chick-fil-A One rewards program to redeem, and some reports note the prize can be won without purchasing a cup.
  • The yearlong push includes national advertising, themed merchandise and restaurant-only plush cows, following 2024 system sales of roughly $22.7 billion and a growth rate near 5.4%.