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Chick-fil-A Kicks Off Yearlong 80th Anniversary With ‘Newstalgia’ Push, Free‑Food Sweepstakes and New Permanent Drinks

The push targets customer reengagement following slower 2024 sales growth.

Overview

  • Frosted Sodas and Floats are now permanent menu items nationwide as of Jan. 5, blending or layering Icedream with soda flavors such as Coca‑Cola, Dr Pepper and Sprite.
  • Four wrapped retro Classic Cups are on sale for $3.99, with 3,000 Golden Fan Cups randomly distributed during a sweepstakes running through July 1 that awards 52 entrées; winners redeem via a QR code and may need a Chick‑fil‑A One account.
  • The Original Chicken Sandwich Meal is being served in limited‑time, vintage‑inspired packaging tied to the anniversary rollout.
  • Specialty Plush Cow toys are available in restaurants and additional “Newstalgia” apparel and accessories will drop online throughout 2026.
  • Chick‑fil‑A describes this as its biggest marketing campaign to date, launched as quick‑service traffic cools and after the chain reported about $22.7 billion in 2024 system sales with growth near 5.4%.