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Chick-fil-A Debuts Daybright, a Standalone Beverage Chain, With First Store in Georgia

The spinoff targets Gen Z customers with specialty beverages, cold-pressed juices, smoothies, plus oven-baked doughnuts.

Overview

  • Daybright opened Oct. 30 at 4326 Jimmy Lee Smith Parkway in Hiram, about 25 miles northwest of Atlanta.
  • It operates as a separate concept under Chick-fil-A’s Red Wagon Ventures subsidiary and does not serve Chick-fil-A menu items.
  • Hours run 6 a.m.–9 p.m. Monday through Saturday with Sunday closure, and the site features a dual-lane drive-thru and a full dining room.
  • The menu includes signature coffees like the Brown Bear latte, iced teas and lemonades, Fizzes sparkling fruit drinks, smoothies, bright pressed juices, daily doughnuts, hot handhelds, and a kid’s menu.
  • Early social media tastings praised items such as the Pistachio Latte, doughnuts, and a breakfast burrito, while additional location plans were not disclosed in the coverage.