Overview
- Daybright will be operated by Red Wagon Ventures, a Chick-fil-A subsidiary launched in 2017 to test concepts outside the core brand.
- The concept will serve specialty coffees, smoothies, cold-pressed juices and food, and it will not offer Chick-fil-A menu items or existing beverages.
- The first location is scheduled to open this fall in the Greater Atlanta area, with multiple reports identifying Hiram, Georgia, as the likely site.
- Chick-fil-A’s move tracks a broader drink-focused push in fast food, as McDonald’s closed CosMc’s but is adding select beverages to its restaurants and Taco Bell expands its Live Más Café format.
- The company says more details are forthcoming, and some coverage indicates Daybright could be used to develop beverages that later appear in Chick-fil-A restaurants.