Overview

• Javier Hernández posted videos on Instagram and TikTok urging women to embrace traditional roles and allow themselves to be guided by men.
• President Claudia Sheinbaum publicly denounced his views as “very sexist” and said he still has much to learn about gender equality.
• The Mexican Football Federation imposed a financial fine and opened a formal investigation through its Gender and Diversity Commission.
• Chivas Guadalajara issued its own internal sanctions and cautioned that harsher penalties will follow any future infractions.
• This is the first time the FMF has sanctioned a player for misogynistic remarks, signaling a shift toward stricter gender-equality enforcement in Mexican football.