Overview

• The Mexican Football Federation’s Gender and Diversity Commission imposed a financial fine and formal warning on Javier Hernández for social media videos that it said promoted sexist stereotypes.
• President Claudia Sheinbaum publicly denounced his comments as “very sexist” and stressed that the striker “still has a lot to learn” about women’s rights.
• Chivas Guadalajara and sponsor Puma issued statements distancing themselves from his views and applied internal measures to uphold gender-equality standards.
• In an Instagram apology on July 24, Hernández said he deeply regretted any discomfort caused by his words and pledged to learn and communicate with greater sensitivity.
• An ongoing investigation by FMF alongside Liga MX and Liga MX Femenil signals tougher enforcement of diversity policies and potential further penalties for repeat offenses.