Javier Hernández started a Sept. 7 friendly in the United States against León and squandered a clear chance around the 12th minute before being substituted. Chivas came from behind to win 2-1, with goals from Armando González and Cade Cowell after Hernández left the field, a sequence some fans cited in online critiques. Social media reaction featured heavy criticism and mockery, including explicit calls for the striker to retire. On Sept. 8 he posted a long motivational video recorded in the United States that divided followers, with many urging him to prioritize on-field performance. Hernández has produced only two goals in roughly 18 months with Chivas and has battled injuries, and local reports describe rumors of a non-renewal before his December contract expiry and possible retirement, which have not been confirmed by the club.