Overview

• Hernández issued a public apology on July 24–25, expressing regret for any confusion or harm caused by his remarks and pledging to communicate with greater clarity and sensitivity.
• The Federación Mexicana de Fútbol has upheld its fine and formal warning under gender and diversity protocols, warning of tougher penalties for any further violations.
• Club Deportivo Guadalajara and sponsor Puma publicly distanced themselves, stating that his individual statements do not represent their institutional values.
• President Claudia Sheinbaum denounced the comments as “very machista”, and the Women’s Secretariat head warned they echo global ultraright narratives that threaten women’s rights.
• Female athletes, activists and influencers have mobilized online to reject his rhetoric and press for accountability, highlighting growing demands for gender equity in Mexican sports.