Overview
- Morning host Melissa Forman announced Monday that the nonstop holiday playlist will begin at 3 p.m. Tuesday.
- The switch continues 93.9 LITE FM’s established practice of round-the-clock seasonal programming.
- After the first Mariah Carey Christmas track airs, the 20th caller will win two tickets to see Carey at the MGM Grand in Las Vegas.
- Listeners can tune in on 93.9 FM, on the station’s website, or via the iHeartRadio app and iHeartRadio.com.
- Local coverage framed the launch as a “flip the switch” event promoted across the station’s broadcast and streaming platforms.