Chicago Red Stars Rebrand as Chicago Stars FC for 2025 Season
The rebranding marks a fresh start under new ownership, retaining ties to Chicago's identity while modernizing the team's image.
- The Chicago Red Stars will officially become Chicago Stars FC in 2025, maintaining elements of their legacy while introducing a new crest.
- New ownership led by Laura Ricketts, co-owner of MLB's Chicago Cubs, prompted the rebranding to signify a new chapter for the club.
- The rebranding process included feedback from players, fans, and community members to ensure the new identity resonates with Chicago's ethos.
- The new crest features a central red star, symbolizing the team's past, present, and future, with colors representing the Chicago night sky and Lake Michigan.
- The team will continue using the Red Stars name and crest for the remainder of the 2024 season and playoffs, with a full transition to the new brand in 2025.