Overview
- Lindsey Carl and Brandon Byrd were married in Lot H outside Lincoln Financial Field after being chosen by a Garage Beer/TrueFan Travel sweepstakes that required a 90‑second Instagram video submission.
- The couple tied the knot on Oct. 26, 2026, in a surprise ceremony staged before the Eagles vs. Cowboys Monday Night Football game.
- Former Eagles players Jason Kelce and Beau Allen and Phillies champion Shane Victorino took part in the ceremony, with Kelce handing out Garage Beer and helping officiate.
- The Philly Pops and local performers provided live music, including a classical take on the Eagles fight song, and event planners kept the celebrity participants and musical lineup secret from the couple.
- Organizers used the tailgate’s fan rituals and local celebrity ties as an experiential marketing activation, highlighting how team fandom, civic culture and sponsorships can create staged, high‑visibility moments that reach fans beyond Philadelphia, including the couple’s Chicago fan community.