Overview

• Chiara Ferragni announced she now owns 99% of Fenice Srl, the company behind her namesake brand, following a self-funded €6.4 million capital increase.
• This move follows the exit of major shareholders Paolo Barletta and the dilution of Pasquale Morgese's stake to 0.2%, leaving Ferragni in near-total control.
• The company faced a severe financial crisis after revenues plummeted from €11–12 million in 2023 to under €2 million in 2024, driven by fallout from the 'pandoro gate' scandal.
• Ferragni described the acquisition as a 'new beginning,' emphasizing her commitment to taking direct responsibility for the brand's future under a leaner operational structure led by Claudio Calabi.
• Legal challenges loom, with Ferragni set to face trial for alleged aggravated fraud related to the 'pandoro gate' on September 23, 2025.