Overview

• Nivea posted a short Instagram clip showing Cheryl arriving at a studio and hiding behind a newspaper dated August 2025 that carried lyrics to 'Fight For This Love,' before she says 'I'm ready' as on-screen text teases 'A New Era' and a 9 a.m. reveal.
• The campaign is her first public-facing project since the October 2024 death of ex-partner Liam Payne, who died after a fall from a hotel balcony in Buenos Aires.
• The announcement drew enthusiastic reactions in the comments, with fans celebrating her return.
• Tabloid reports say she asked for her son Bear to be on set off camera, that the shoot took place in West London last month, and that the deal is valued in seven figures.
• Separate reports suggest she has discussed a potential mentoring role on The Voice with will.i.am, which has not been confirmed.