Overview

• Nivea named Cheryl the face of its Epigenetics Age Rewind Serum, releasing a full campaign on August 19 following a teaser the day before.
• Cheryl posted the advert on Instagram with the caption that she is "entering my Epigenetics Era" and declared "I’m ready" in the spot.
• The teaser and ad include callbacks to her career, featuring lyrics from "Fight For This Love," the date "August 2025," and a nod to her X Factor catchphrase.
• Reports say she asked that her son, Bear, be on set during the shoot, although he does not appear in the advert and this detail has not been officially confirmed.
• Coverage links her return to her continued role administering Liam Payne’s estate for their son, while separate reports of talks about a TV role on The Voice remain unconfirmed.