Overview

• Nivea’s Instagram posted a teaser showing the singer entering a studio and hiding behind a newspaper dated “August 2025” before the message “A New Era, Tomorrow” appears.
• The clip nods to her career with “Fight For This Love” lyrics and a caption reading “This is right up our street... Tomorrow. 9am.”
• The campaign follows months out of the public eye after Liam Payne died in October 2024 following a fall from a hotel balcony in Buenos Aires.
• Fans flooded the comments with supportive messages, including “I’ve missed seeing Cheryl so much” and “Cheryl’s backkkk.”
• Separately, tabloids have reported talks for a mentoring role on ITV’s The Voice alongside will.i.am, which has not been confirmed.