Overview

• Chery International has confirmed it will enter the UK market under its own name with two SUVs optimised for British driving conditions and pricing
• The first Chery-badged model will debut at the Goodwood Festival of Speed later this week, marking the brand’s standalone UK reveal
• Both SUVs are scheduled to go on sale in the coming months via a nationwide dealer network built on existing Omoda and Jaecoo partnerships
• Omoda and Jaecoo sub-brands have already secured a combined 2% share of the UK market since their launches in August 2024 and January 2025
• Chery sold 2.6 million vehicles in 2024—a 38.4% increase over 2023—reclaiming its status as China’s largest car exporter while its global SUVs now serve three million drivers in 80 countries