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Chery Signals Conditional Plan to Enter U.S. Market

The automaker says any move will depend on its own readiness plus changes to steep U.S. tariffs and newly tightened rules on connected-vehicle technology.

The newly presented Chery’s brand Exeed model ES GT appears at the company’s booth at the Beijing International Automotive Exhibition (Auto China), in Beijing, April 24, 2026. REUTERS/Maxim Shemetov

Overview

  • Chery president Zhang Guibing told reporters on Wednesday that the company “definitely hopes” to sell passenger cars in the United States when it finds a “good and suitable time,” but offered no timetable.
  • U.S. policy presents clear barriers: Chinese-made EVs face roughly a 100% tariff and a connected-vehicle rule bars vehicles with Chinese-linked software from import or sale.
  • A bipartisan bill in Congress, the Connected Vehicle Security Act of 2026, would widen those limits by banning import, manufacture, sale and operation of cars produced in China or other designated security-risk countries.
  • Chery has not added the United States to its export list and is building North American presence through Canada and Mexico while expanding sales in Europe, Latin America and Southeast Asia as practical alternatives.
  • Rival firms such as BYD are prioritizing overseas demand and foreign factories rather than a U.S. push, and limited Canadian quotas plus a Mexico loophole could offer short-term routes into North America that new U.S. laws might close.