Overview
- The Fulwin/Fengyun X3L lost grip on the 'Heavenly Stairs,' slid backward and struck a guardrail, causing damage but no injuries.
- Tianmen Mountain park administrators temporarily restricted access to the area and directed visitors to use the internal escalator to reach Tianmen Cave.
- Chery issued a public apology, accepted responsibility, and said it will cover repairs and compensation while reviewing event safety protocols.
- The attempt sought to echo Land Rover’s 2018 ascent of the 999-step stairway, a high-profile benchmark for automotive marketing feats.
- Footage of the failed climb spread widely on social media, drawing scrutiny to the newly launched REEV hybrid model introduced in September.