Chery Maps Aggressive Australia Push With 2027 Top-Five Goal and 2026 Lepas Launch

Overview

• Chery set a target to rank among Australia’s top five brands by 2027, with Omoda Jaecoo aiming for a top-10 position.
• Year to date, Chery has delivered 27,578 vehicles, up 207.9% on the same period last year and currently 13th in the market.
• The new Lepas marque will launch in 2026 with three SUVs—L8 first, then L4 and L6—positioned with bold styling for younger buyers.
• A locally prioritized ute co-developed with Australia and China is planned as a major volume driver, with an internal ambition of about 1,000 sales per month.
• The dealer footprint stands at about 85 Chery sites with a target of around 100 by the end of next year, while Omoda Jaecoo has just over 40 sites and is expected to almost double within 12 months.