Overview

• The Chinese automaker formally debuted at a London event with the Tiggo 7 and seven-seat Tiggo 8 now on sale in the UK.
• Confirmed pricing starts from £24,955 for the Tiggo 7 petrol and £29,995 for the PHEV, placing it thousands below rivals such as the Ford Kuga.
• Chery quotes about 56 miles of electric-only range for the Tiggo 7 PHEV and says 30–80% charging takes roughly 20 minutes, supporting strong company-car tax appeal.
• An initial network of 25 dealerships across Great Britain is live, with a target of about 100 outlets within a year and the company exploring a UK R&D base.
• The SUVs share platforms and powertrains with sister brands Omoda and Jaecoo, which have built roughly a 1.5% UK market share, as reviewers praise value but note lifeless steering and inconsistent automatic gearbox behavior.