Overview
- Cherry has fully halted switch manufacturing at its Auerbach, Germany site and transferred production to partners in China and Slovakia.
- The Auerbach facility will operate as a development, logistics and service hub as the company brings logistics in-house after an external contract expires this year.
- From January through September 2025, the company posted a €20.4 million net loss on €70.7 million in revenue, leaving it with an equity deficit that triggered an extraordinary shareholder meeting.
- Management is preparing a partial sale, stating it will divest either the peripherals business or the Digital Health & Solutions unit to strengthen the remaining group.
- Cherry has already sold its Active Key hygiene peripherals arm for €12.5 million with an additional €8.5 million contingent option, as it contends with intensified competition following the 2014 MX patent expiry.