Overview
- A pint of Guinness drops by 30p to £7.50 across all 2025/26 racedays, with minor reductions to spirits and prosecco on sale for the first time.
- Daily attendance at the 2026 Festival will be limited to 66,000, down from 68,500, in a move aimed at easing pinch points after lower crowds across most days in 2025.
- All remaining on-course drinking restrictions are being removed, including in the Club Enclosure, following a praised trial that improved flow and betting-ring trade.
- Cheltenham has invested over £1m in customer upgrades, including improved car parking, refurbished grandstand bars, a new PA system, enhanced racecourse TV and a new covered food court.
- Longer discounted ticket windows are in place, with early-bird pricing available until December 4, while organisers keep the race programme under review and signal further changes for 2027.