Overview
- Draft beer, including Guinness, drops 30p to £7.50 across all 16 racedays in 2025/26, with prosecco added and minor spirit reductions.
- Daily attendance for the 2026 Festival is capped at 66,000 after feedback on overcrowding and flow on and off the course.
- All remaining on-course drinking restrictions are lifted following a successful trial that also boosted betting-ring turnover.
- More than £1m has been invested in a new PA system, enhanced racecourse TV, improved car parking and refurbished bars, with a new covered food court planned.
- Ticket discounts run for longer with early-bird prices available until December 4, the Room to Race accommodation scheme expands, Ladies Day returns on Wednesday, and the race programme remains under review for potential 2027 tweaks.