Overview

• Players wore the visuals during warm-ups before the WSL opener against Manchester City at Stamford Bridge.
• The Times reported the stains were not real blood and were created to resemble leakage.
• Here We Flo cites research showing 80% of girls would feel ashamed if they leaked in public and 90% say periods are not portrayed realistically in advertising.
• Chelsea Women chief executive Aki Mandhar said the campaign seeks to reset the narrative, normalise periods and empower the next generation.
• The move builds on Chelsea’s 2019 cycle-aware training under Emma Hayes, while other WSL teams have run similar initiatives and shifted away from white shorts in recent seasons.