Overview
- Talks over a new sleeve sponsor have stalled following the departure of chief revenue officer Casper Stylsvig, according to Football Insider.
- Chelsea have discussed a sleeve deal worth about £15 million per year with Haier, but no agreement has been reached, per sources cited by Football Insider.
- The club remains without a front-of-shirt partner and is seeking around £60 million per year, with earlier bids reported to have fallen short of an internal £55 million valuation.
- Stylsvig’s exit, first reported this week, follows last year’s departure of CEO Chris Jurasek, extending a run of senior commercial turnover.
- Chelsea’s recent kit inventory has relied on short-term arrangements, including Infinite Athlete (2023-24) and a brief DAMAC stint in 2024-25, while overall revenue fell to £468m in 2023-24 and commercial income rose to £225m.