Particle.news

Download on the App Store

Chelsea Releases New Sponsorless Kit Amid Difficulty Securing Deal

  • Chelsea released their new kit for the 2023-24 season without a sponsor on the front of the shirt.
  • The new kit is inspired by their 1990s shirts and features a simple blue design.
  • Chelsea has been in discussions with various companies to secure a new shirt sponsor deal after their previous deal with Three ended last season.
  • A potential deal with gambling firm Stake was opposed by Chelsea supporters.
  • A possible deal with Paramount Plus was not permitted under Premier League regulations.
Hero image