Chelsea Releases New Sponsorless Kit Amid Difficulty Securing Deal

Chelsea released their new kit for the 2023-24 season without a sponsor on the front of the shirt.
The new kit is inspired by their 1990s shirts and features a simple blue design.
Chelsea has been in discussions with various companies to secure a new shirt sponsor deal after their previous deal with Three ended last season.
A potential deal with gambling firm Stake was opposed by Chelsea supporters.
A possible deal with Paramount Plus was not permitted under Premier League regulations.