Particle.news
Download on the App Store

Chelsea Names Vietnam's FPT as Sleeve Sponsor Across Men's, Women's and Academy Teams

The expanded tie-up brings FPT's AI expertise into club operations, with the front-of-shirt slot still vacant.

Overview

  • Chelsea confirmed FPT Corporation as the sleeve sponsor for all senior and academy teams, expanding an April digital transformation partnership.
  • Club statements highlight plans to use FPT's AI and technology to support performance, fan experience and operational efficiency.
  • Footy Headlines reports the badge takes effect immediately and runs through the 2025–26 season.
  • The outlet also reports the sleeve logo is set to debut in tonight's Champions League match against Ajax.
  • Chelsea continues to seek a main shirt sponsor following recent commercial leadership changes involving Todd Kline and the departure of Casper Stylsvig.