Overview

• Baek Jong-won announced on May 6 that he will suspend all television appearances, except for ongoing productions, to focus on resolving issues at TheBorn Korea.
• TheBorn Korea and Baek have been formally booked by Seoul Gangnam Police Precinct for alleged violations of the Food Labeling and Advertising Act.
• Allegations include misleading ingredient origin labeling, such as using Vietnamese shrimp marketed as domestic, and improper equipment use at festivals.
• Baek issued his third public apology, taking full responsibility for the controversies and pledging to rebuild trust with franchisees, shareholders, and customers.
• The company previously unveiled a ₩5 billion support package, including a three-month royalty waiver, to assist struggling franchisees.