Overview
- Camping World Stadium in Orlando will sell a $25 Cheez-It–crusted turkey leg served with cranberry chutney.
- The Citrus Bowl concessions will feature more than half a dozen Cheez-It–themed items, including walking nachos, mac and Cheez-It nachos, a loaded chili dog, a pimento bacon burger, and pizzas with cracker garnishes.
- Cheez-It plans to post the turkey leg recipe online so fans can try it at home.
- Mascot Prince Cheddward is being reintroduced at the game after a multiyear absence.
- Cheez-It’s senior brand director describes the in-stadium push as a way to think bigger with unexpected mashups, while some commentary questioned the $25 price point.