Overview
- Cheez-It will run a branded concession program at Camping World Stadium for the Dec. 31 Cheez-It Citrus Bowl, headlined by a Cheez-It-crusted turkey leg.
- Forbes reports the turkey leg will be priced at $25 and served with a sweet cranberry chutney.
- The lineup includes walking nachos, mac and Cheez-It nachos, a loaded chili dog, a pimento bacon burger, and two pizzas featuring cracker garnishes.
- Cheez-It plans to post a recipe so fans can recreate the crusted turkey leg at home.
- The brand will reintroduce mascot Prince Cheddward after a three-year absence, with coverage highlighting the social-media appeal of the offerings; the bowl features Texas vs. Michigan.