Overview

• A Cheez-It survey of 2,000 UK adults found 77% shop for snacks on autopilot, repeatedly buying the same items.
• One in four Brits have been loyal to the same snacks for over a decade, with nearly a third eating the same snack up to five times a week.
• Comfort, convenience, and fear of disappointment are the main reasons consumers stick to their usual snacks, despite growing boredom.
• Cheez-It and drag queen Baga Chipz MBE have launched the 'Baga Chipz Top Tipz' guide, promoting snack experimentation with limited editions and flavor twists.
• The campaign highlights motivators like extra-crunchy textures, spicy flavors, and extra cheese to inspire Brits to try something new.