Overview

• The first point of sale is slated to open in the second week of September at Buenos Aires’ Alto Palermo, operating as a stand that sells slices to go rather than a full-service restaurant.
• The initial assortment will feature three varieties—Original, Raspberry Swirl and Belgian Chocolate—according to local reporting.
• Per-slice prices are reported around AR$12,500–13,500, roughly comparable to U.S. pricing cited by outlets.
• Finca Rosa SRL, a group of five partners under 30 with food-sector experience, is leading the launch with no role for Alsea, which holds The Cheesecake Factory license for Latin America.
• An initial shipment of about 4,500 portions is reported to be arriving from the United States, with promotion running through a new Argentine Instagram account and a limited-entry launch event.