Overview

• Pérez officially unveiled his collaboration with MAJA Sportswear on July 31 under the slogan 'Nunca dejes de ser tú', marking the launch of his new clothing collection.
• The campaign video’s cryptic message 'Nunca sabes cuándo estás en la recta final. Por eso hoy… ¡algo se vuelve a encender!' has sparked widespread interpretation as a hint at his racing future.
• Although Pérez has offered no further comment, international outlets report he remains a leading candidate to secure a seat at Cadillac Racing’s inaugural 2026 Formula 1 entry.
• Unauthorised Checo-Cadillac merchandise spotted at the Belgian Grand Prix highlights fan-driven hype and the challenge of counterfeit branding.
• The campaign underscores Pérez’s focus on personal branding and narrative reinvention during his F1 sabbatical to keep his profile prominent in motorsport circles.