Overview

• ChatGPT’s shopping assistant is now live for all users, providing product recommendations with images, prices, ratings, and purchase links.
• OpenAI emphasizes that the recommendations are independent, not ad-based, and free of commissions, with pricing data sourced from unnamed partners.
• The feature currently supports four categories—electronics, fashion, cosmetics, and household items—with plans to expand to more categories soon.
• This move positions ChatGPT as a competitor to Google Shopping and specialized price-comparison platforms like Idealo.
• OpenAI CEO Sam Altman has reiterated the company’s commitment to avoiding paid placements but hinted at exploring potential monetization models in the future.