Overview
- OpenAI rolled out the Try on virtual‑fitting feature for ChatGPT in early October 2026, adding a visible 'Try on' button to product listings on both web and mobile.
- When a product card appears, users tap Try on, upload a full‑body photo or use an image already in chat, and ChatGPT Images 2.5 generates composited previews showing the item on the user.
- Users can save generated images and product links to Favorites and organize finds into folders within ChatGPT’s Library to keep and compare options later.
- OpenAI frames the generated images as visual guides that may not match exact fit, measurements, or product detail, and the company recommends checking sizing and return policies before purchasing.
- The launch aligns ChatGPT with Google’s earlier virtual try‑on tools and third‑party avatar services and could push the chatbot closer to a one‑stop shopping hub that blends search, visualization, and buying.