Overview
- OpenAI’s Instant Checkout is live inside ChatGPT for Etsy and Shopify merchants, and Walmart and Sam’s Club have announced integrations without a confirmed consumer launch date.
- Walmart says the experience will cover most items except fresh food, it will also add a ChatGPT-powered conversational search to Walmart and Sam’s Club sites, and the feature will be available across ChatGPT’s Free, Plus, and Enterprise tiers.
- Payments for in-chat purchases are processed by Stripe, with participating merchants receiving revenue minus a platform fee.
- Visa introduced its Trusted Agent Protocol to authenticate and secure agentic transactions, starting on the Visa network with plans to expand compatibility.
- Industry analyses report a rapid shift of product discovery into chat, with retailers warned that fragmented pricing, inventory, and fulfillment data can exclude them from AI results, even as new marketing tactics such as generative engine optimization gain traction.