Chase Launches Media Solutions to Offer Targeted Ads Based on Spending Data

The new platform leverages customer spending insights to provide personalized offers, ensuring data security and charging merchants only upon purchase.

JPMorgan Chase bank launches Chase Media Solutions, a new unit leveraging spending data to offer targeted ads and discounts.
The platform, resulting from the acquisition of Figg, aims to attract customers with relevant deals without selling ad space directly.
Chase assures customer data security, with targeted offers created based on spending insights and merchants charged only upon purchase.
The initiative has seen success in pilot campaigns, notably with Air Canada, driving significant sales and attracting new customers.
Chase joins the competitive retail media market, aiming to combine customer insights with its large customer base for targeted advertising.