Overview

• JPMorgan Chase bank launches Chase Media Solutions, a new unit leveraging spending data to offer targeted ads and discounts.
• The platform, resulting from the acquisition of Figg, aims to attract customers with relevant deals without selling ad space directly.
• Chase assures customer data security, with targeted offers created based on spending insights and merchants charged only upon purchase.
• The initiative has seen success in pilot campaigns, notably with Air Canada, driving significant sales and attracting new customers.
• Chase joins the competitive retail media market, aiming to combine customer insights with its large customer base for targeted advertising.