Charter to Launch Streaming Bundle in Early 2025
Charter Communications plans to integrate major streaming services into its cable packages to enhance customer retention and acquisition.
- Charter's new bundle will include ad-supported versions of Max, Disney+, Peacock, and more, offering up to $80 in monthly value at no extra cost to TV Select customers.
- The initiative aims to counter declining cable subscriptions by integrating streaming services, enhancing the appeal of Charter's offerings.
- CEO Chris Winfrey emphasized the strategic importance of these integrations for both video and internet customer retention.
- Charter's Q3 2024 earnings report showed a 15% stock increase, despite losing 294,000 pay-TV subscribers and 110,000 broadband customers.
- The company recorded growth in its mobile segment, adding 545,000 subscribers, and plans to expand its 'seamless entertainment' offerings.