Overview

• The district unveiled a branded push for the City West with slogans such as “Mehr Berlin geht nicht,” presenting it as a way to redistribute visitor flows and elevate quality over hype.
• A bilingual flyer highlights 16 sights including Schloss Charlottenburg, Olympiastadion, Funkturm/ICC, Gedächtniskirche, Teufelsberg and the Deutsche Oper, alongside a new Teufelsberg streetart piece, with an image video planned for 2026.
• An advertising agency developed the campaign on behalf of the district and visitBerlin, and visitBerlin spokesman Christian Tänzler publicly backed the approach.
• Officials cited 2023 figures of 4.8 million overnight stays and 64,000 beds across 145 accommodations in the borough, placing it second among Berlin districts.
• A Berliner Morgenpost editorial condemned the borough effort as an expensive duplication of work it says belongs with visitBerlin, urging a halt to decentralized tourism promotion.