Overview

• The online and app-only event runs until July 22 or while stocks last, driving urgency among beauty shoppers.
• Makeup, skincare and fragrance bundles are discounted up to 45%, with viral sets like 3 Steps to Beautiful Lips and Pillow Talk kits leading the deals.
• The 3 Steps to Beautiful Lips kit has been reduced from £73 to £40.15, and the Hollywood Flawless Filter & Airbrush Foundation Duo is on sale for £39, down from around £78.
• Tiered gift incentives award a £30 Glowgasm Beauty Light Wand at £90 spend and progressively higher-value gifts at £140 and £180 levels.
• Seasonal online exclusives and influencer-favored items are sparking high traffic as customers race to restock popular essentials before the deadline.