Overview
- The Mystery Beauty Icons L.O.V.E Bag launches with six items—five full size and one travel size—advertised as worth £200 and priced at £100.
- Coverage confirms the bag includes Charlotte’s Magic Cream for the first time in a mystery set, with the rest of the contents kept undisclosed.
- Charlotte Tilbury highlights company-run testing for Magic Cream (93% reported better-looking makeup and 94% longer-lasting foundation) and media cite a 4.6/5 rating from over 6,050 reviews.
- The brand’s Mystery Boxes return in Pretty Pink and Cheeky Peach versions, each with three full-size makeup products and one travel-size skincare item, valued at £103 and sold for £51.
- The early Black Friday promotion is live on the brand’s site with broader retailer competition also launching seasonal deals, and one outlet reports the £100 L.O.V.E Bag offer runs until November 12.