Overview

• The new full-coverage base is on sale in the UK today, marketed as waterproof, transfer-proof and designed for up to 24-hour wear with a 'matte-not-flat' finish.
• It comes in 44 shades and costs £39, with a Flawless, Poreless Skin Secrets bundle pairing the foundation with the Airbrush Flawless Finish powder for £62.40.
• Charlotte Tilbury spotlights skincare-style tech including PhytoYouth Essence and biomimetic second-skin pigments, with brand-cited tests claiming up to 155% hydration after one hour.
• Brand-run panels report 93% of wearers saw improvement with use and nine in ten said they would switch to the new formula.
• A Mirror reviewer who wore it for weeks praised its coverage and daylong wear, while social media reaction is mixed, and the brand also introduced a Matte Airbrush Setting Spray and a Life Changing Lip Mask.