Overview
- The new Brasserie line is on sale now in an initial 70 Waitrose branches, headlined by a £29.95 beef wellington for two.
- Other dishes include a salmon wellington at £19.95 and coq au vin, duck confit, and venison bourguignon at £16.95 each.
- Bigham frames the launch as an at-home alternative to eating out, citing rising bills, with ONS data showing restaurant prices up 4.9% year on year in August.
- The company highlights premium sourcing and preparation, including wild Scottish venison, sushi‑grade salmon, and hand‑rolled beef wellingtons.
- Early tastings from national outlets deliver mixed-to-negative verdicts on execution, as Bigham defends the value and rolls out cautiously with scope to expand if demand is strong.