Overview

• The collection features five dishes: beef wellington at £29.95, salmon wellington at £19.95, and coq au vin, duck confit, and venison bourguignon at £16.95 each.
• Initial rollout is reported for about 70 Waitrose stores this week following a year of development.
• Bigham positions the line as a response to pricier dining out, noting hospitality costs for labour, energy and tax are pushing restaurant bills higher.
• The company stresses provenance and craft, including sashimi‑grade salmon, hand-rolled beef wellingtons, and wild Highland venison sourced from estates including Balmoral.
• Bigham says the firm will avoid shrinkflation and protect ingredient quality even if prices must rise, with recent annual sales around £144m and differing profit figures reported by outlets.