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Charli XCX’s The Moment Opens Strong as Satirical Pop Mockumentary Hits Theaters

Early box-office strength underscores its critique of how the industry packages a cultural moment.

Overview

  • The A24 release premiered at the 2026 Sundance Film Festival and began its theatrical run on January 30.
  • Deadline figures cited by Forbes report nearly $428,000 on four screens for an estimated $107,000 per-theater average.
  • Co-written by and starring Charli XCX, the film marks Aidan Zamiri’s feature directorial debut.
  • The narrative blends real experiences from Charli’s 2024 Brat era with exaggerated scenarios—such as a branded credit card, a sudden Ibiza retreat, and a concert-film push—to examine art versus commerce.
  • The ensemble includes Alexander Skarsgård, Rosanna Arquette, Jamie Demetriou, and a Kylie Jenner cameo, with characters presented as industry archetypes rather than direct portraits.