Overview
- After premiering at Sundance, the film opened January 30 with roughly $428,000 on four screens, a per‑theater average of about $107,000 cited as one of the biggest limited debuts post‑COVID.
- Directed by Aidan Zamiri in his feature debut, the mockumentary stars Charli XCX as a version of herself alongside Alexander Skarsgård, Kylie Jenner, Rosanna Arquette, Kate Berlant, Jamie Demetriou, and Rachel Sennott.
- The story fictionalizes scenarios from her breakout Brat era to satirize industry pressures, branding, and the tug‑of‑war between creative vision and commercial demands.
- Charli says Brat’s success brought a much larger audience, including listeners who “didn’t really get” her, and she is now prioritizing acting and soundtrack projects with a Wuthering Heights companion album due February 13.
- Production was completed in 29 days, with cast and crew describing a late‑night, party‑style shoot to match the film’s club‑energy aesthetic.