Overview

• 'Brat Summer' involves embracing a carefree, rebellious attitude with a specific green aesthetic.
• The trend is a mix of luxury and trashiness, symbolized by items like a pack of cigarettes and a Bic lighter.
• Fans have widely adopted the concept, creating memes and DIY fashion inspired by the album.
• The movement contrasts sharply with the 'clean girl' aesthetic, promoting individuality over conformity.
• Cultural commentators see 'Brat Summer' as a reaction against societal pressures and a celebration of personal freedom.