Charli XCX's 'Brat' Redefines Pop Culture in 2024

The Grammy-nominated album blends high art and pop hedonism, creating a cultural movement that resonates globally.

Charli XCX's sixth album, 'Brat,' released in June 2024, became a cultural phenomenon, topping charts and earning seven Grammy nominations, including Album of the Year.
'Brat' combines bold, chaotic visuals and hyperpop sounds with introspective lyrics, addressing themes like identity, ego, and generational struggles.
The album's marketing strategy, rooted in a 2023 manifesto, focused on blending high art with celebrity culture, sparking viral moments and widespread engagement.
'Brat Summer' introduced a lime-green aesthetic, viral TikTok dances, and a fashion movement that emphasized confidence, duality, and self-expression.
Charli's innovative rollout included underground raves, remix collaborations with artists like Billie Eilish and Lorde, and a remix album that extended the album's impact into late 2024.