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Charli XCX's 'Brat' Named Collins Word of the Year

The term 'Brat' has become a cultural phenomenon, marking a shift in pop culture language and aesthetics.

Noonoo, a chihuahua dressed as 'brat', is seen during the Halloween Dog Parade in New York, on October 19, 2024.
Annette Corsino, owner of the Knitting Tree LA, works on a "brat" hat in support of presidential candidate Vice President Kamala Harris in Inglewood, California, on July 31, 2024.
Charli XCX attends the H&M & London Event in London, Britain on Sept. 12, 2024. The Collins English Dictionary word of the year for 2024 was inspired by the singer's popular album.
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Overview

  • Charli XCX's album 'Brat' has redefined the term to embody a confident, independent, and hedonistic lifestyle.
  • The word 'Brat' was selected as Collins English Dictionary's Word of the Year for its widespread cultural impact.
  • The 'Brat' aesthetic contrasts with the previous 'clean girl' trend, embracing a more chaotic and self-accepting style.
  • Pop culture continues to influence language, with other notable words like 'era' and 'delulu' also gaining traction.
  • The influence of pop music on language reflects a long history of artists reshaping everyday vocabulary.